Spanning 19-million acres of farms, forestry and woodlands, Indiana’s 57,500 farms grow, produce and process some of the highest-quality products around the world. However, even as the tenth-largest farm state in the nation, Indiana hardly feeds itself with locally sourced items. Hoosiers spend $16 billion per year buying food, but less than 10 percent of that is sourced from within the state. Despite this staggering statistic, the demand for locally made products is at an all-time high, which is what prompted the Indiana State Department of Agriculture to create Indiana Grown – a statewide branding initiative. By allowing our members to use the Indiana Grown logo on their products, the initiative aims to not only form a clearer designation of which products truly come from Indiana, but to also help Hoosier consumers easily identify and buy these products.
The three major components of the initiative include:
• Helping Indiana farmers and producers have a greater market for their products.
• Supporting Indiana processers in their effort to process more Indiana Grown products.
• Educating consumers on the importance of buying Indiana Grown products.
Hoosiers and consumers are be able to identify Indiana Grown products using the following categories:
1. 100% Indiana – Products within this category must be grown in Indiana and/or all ingredients must come from Indiana.
2. Prepared in Indiana – Product ingredients can be sourced from anywhere, but 100 percent of the production must be done in Indiana.
3. Partner – To be an Indiana Grown partner, a company or institution must assist in marketing Indiana grown products and members.
4. Indiana Grown – This category applies to all other Indiana Grown members.